Main Street Bank

Building on its history and unique personalized attention to each customer, Main Street Bank’s brand campaign and website redesign focused on what it means to be “north of ordinary” through bold, vintage-style drawings and a pop of bright green.

Role

Design
Art Direction
Web Design

Objective

Formed by the merger of two regional banks with deep community ties, the newly branded Main Street Bank needed a campaign that honored its people-first roots. The goal was to reassure customers that this is still the bank where they can pick up the phone and speak to a real person, while introducing a modern brand backed by upgraded technology and expanded resources.

Approach

Banks that treat people like neighbors instead of numbers aren’t ordinary. That spirit fuels the campaign, which draws from the bank’s geography-inspired name, pairing vintage-inspired field-guide–style illustrations with a contemporary typography and color palette. The tone is honest and human, reflecting the way the bank shows up for its customers.

North of Ordinary

I teamed up with a copywriter to find those wonderfully odd, still-familiar objects, like the duck-billed platypus or a tandem bike, and use them as stand-ins for Main Street Bank’s unique character. The vintage illustration style adds warmth and approachability, while the bright green injects a sense of freshness and technology.

Recognition

The campaign helped reintroduce Main Street Bank to the community as a newly combined institution. The website was recognized by The Financial Brand, earning a spot on their list of 20 Visually Stunning Bank & Credit Union Website Designs.

Team

CD: Sam Pitino
ACD: Joe Krikava
ACD & Copywriter: Harry Kniznik

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